Marketplaces and ad platforms decide whether two accounts belong to the same business from many signals at once: login IPs and devices, payment methods, addresses, tax IDs, and the people with access. That is how they enforce their rules on related accounts, and it is why a security mistake on one account can affect another. Most account problems for legitimate sellers don't come from running several businesses. They come from shared passwords passed around a team, staff logging in from unexpected countries, one payment card used across unrelated entities, or a hacked site that triggers a policy flag. The guides in this topic start from each platform's written rules and treat account safety as an access-control problem.
The rules differ by platform. Amazon's related-accounts policy allows one Seller Central account per region unless there is a legitimate business need, and related accounts can be deactivated together. eBay and Etsy allow several accounts or shops but forbid using one to get around a restriction. TikTok Shop allows more than one shop for separate brands or regions and forbids duplicates. Browser fingerprinting explains the device signals behind these checks: user agent, fonts, canvas and WebGL rendering, and TLS handshakes, none of which Incognito mode changes. AdsPower vs Multilogin vs GoLogin compares browser profile managers for teams that need sessions kept separate per client or brand.
Team access comes next. Managing client accounts as an agency starts with each platform's own delegation tools: Meta Business Manager partner access, Google Ads manager accounts, Shopify collaborator accounts and Amazon user permissions. Each person gets their own least-privilege login, and access is removed the day they leave. Virtual cards limit spend and contain fraud per vendor, and also explain why payment details link accounts. When something goes wrong, the 15-minute response plan and the Google Ads circumventing-systems guide say the same thing: don't open a replacement account. Secure every login, find the actual cause, and send one appeal with evidence through the official channel.